How to Become a Food Demonstrator

How to Become a Food Demonstrator

At one time or the other, you have very likely seen gigantic tables set up at your local grocery stores, especially on weekends, where samples are being handed out to customers. You may have wondered what it takes to work as the person behind the table handing out the samples – more so if you have heard about the hourly wage of these workers. Here is all you need to know on how to become a food demonstrator.

What are the duties of a food demonstrator?

Before seeking information on how to become a food demonstrator, you already knew this type of worker is charged with duty of giving samples to customers. But is that where it all ends? No. Also known as food counselor, a food demonstrator is responsible for setting up sample tables well before expected arrival of customers, ensuring serving dishes, utensils, napkins and other essentials are in place. As customers start to arrive, you are then expected to approach them and try to get them to have samples and probably get them to make purchases. You have a duty of making sure customers get to have all information they need to know about the products being sampled. When your shift is over, you are to tidy up the area where you set up. Sales are to be recorded with results reported.

Food demonstrator qualification

Obviously, you do not need a college degree to work as a food demonstrator. A high school diploma is the highest educational qualification usually required. It is highly essential that you possess good sales and customer service skills as well. You should not be afraid to approach people to offer samples and should be able to work independently without requiring significant supervision. A food demonstrator needs to also be patient, as you may have to deal with customer criticism at one point or the other.


You do not need to be trained prior to applying to work as a food demonstrator, although it helps if you have worked in a retail setting previously. If you do not have relevant experience, you will be trained on the job. Experienced demonstrators or a manager can show you how to do your work and you take things from there. You will be guided on how to set up a demonstration area and probably on how to approach customers.

Remuneration and outlook

The pay for food demonstrators is somehow attractive – higher than what you may earn doing some other kinds of work. You can earn as much as $15 per hour giving food samples to people. Food demonstrators mostly work on weekends and for just about five hours a day. It is possible to earn up to $20,000 or more as a food demonstrator in a year, just for working part-time. The prospect also appears attractive, with the Bureau of Labor Statistics forecasting an 18-percent growth from 2010 to 2010.

There you have all you need to know on how to become a food demonstrator. Marketing companies usually hire these workers on behalf of product manufacturers, but retailers also make their own hires sometimes.

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